SenLife, provided by Appy Ventures, is committed to protecting the privacy and security of personal data. This policy explains how we collect, use, and protect data when you interact with the SenLife app and outlines your rights regarding data protection.

Data Collection and Usage

1. Purpose of Data Collection
   We collect and process data to:
   • Provide personalized insights through the app to support users and clinicians.
   • Enable licensed clinicians to review and assess behavior data.
   • Improve app functionality and user experience.
   • Support business management, contracts, and relevant communications.
2. Types of Data Collected
   • Personal Data: Includes name, date of birth, and contact details of parents and children.
   • Behavioral Data: Daily behavior tracking details provided by parents for AI analysis.
   • Medical Information: Details shared by parents to assist with assessments.
   • Non-Personal Data: Device information, IP addresses, and usage data for service improvement.

AI Data Processing and Clinician Review
The SenLife app uses AI to analyze behavioral data, generating insights intended to support clinician assessments. AI-generated insights are for informational purposes only and do not replace medical diagnosis. Licensed clinicians access these insights to provide a professional evaluation based on their expertise.

Data Security and Retention

1. Data Security Measures
   • Encryption: All data transmitted between the app, servers, and clinicians is encrypted.
   • Anonymization/Pseudonymization: Where possible, data is anonymized to protect personal identities.
   • Audit Trails: Comprehensive records of data interactions are maintained for regulatory accountability.
2. Data Retention and Deletion
   Data is retained only as long as necessary to fulfill the purposes described, with regular reviews. If the app remains inactive for one year, we will reach out for your consent to continue data processing. Upon app deletion or service termination, personal data is either deleted or returned as required by law.

Parental Consent and User Rights

1. Explicit Consent
   Parents must provide explicit consent for any data collection related to child behavioral tracking and AI analysis, aligning with GDPR.
2. User Rights under GDPR
   If you are an EU resident, you have the right to:
   • Access: Request a copy of your data.
   • Correction: Update inaccurate information.
   • Deletion: Request data removal when no longer needed.
   • Restriction: Limit data processing.
   • Objection: Object to processing based on legitimate interests.
   • Portability: Receive data in a portable format.

To exercise these rights, contact us at david@mysenlife.com.

Disclosure and Transfer of Personal Data

We may disclose data under these circumstances:

• Clinician Access: Licensed clinicians access AI-generated insights to support their assessments.
• Third-Party Services: Service providers who help operate the app under strict confidentiality agreements.
• Legal Obligations: To comply with applicable laws or protect rights, safety, or property.

Non-Personal Data Collection
We collect non-personal information such as device data to enhance app performance and user experience. This data is anonymized and does not identify individual users.

End of Contract Provisions
When you cease using the app, you may request data deletion. We will either delete the data or return it per GDPR requirements and internal data retention policies.

Third-Party Privacy Policies
The app may contain links to third-party services. We do not control their privacy practices, so we recommend reviewing their policies before sharing data.

Data Protection Officer (DPO) Contact Information

SenLife has appointed a Data Protection Officer (DPO) to oversee compliance with GDPR and ensure that your personal data is handled responsibly and securely. The DPO is available to answer any questions or address concerns you may have regarding your data.

For inquiries about your personal data or to exercise your rights under GDPR, please contact our DPO at:

Email: david@mysenlife.com

We are committed to protecting your privacy and ensuring that your data is processed in compliance with GDPR and other relevant regulations.

GDPR and HIPAA Compliance
We comply with GDPR (EU) to protect user rights and secure sensitive information. If you believe your GDPR rights have been violated, you can file a complaint with a supervisory authority.

Contact Us
If you have questions regarding this privacy policy, email us at david@mysenlife.com.