Technology shaped by lived experience, clinical insight and care
SenLife comes from a personal place: a family story, a difficult system and a belief that parents should feel informed, supported and heard.
Our story
Why we built SenLife
SenLife comes from a very personal place. Our nephew is autistic with high support needs. He is now a teenager and we have seen how challenging it is for families to get the support their child needs. We know that for many families even basic home and school support can feel like an uphill battle. We wanted to use technology to help make it easier to put in place the support children need to thrive, however their neurodivergence presents.
SenLife is designed to lighten the load on parents by making it simple to build data driven evidence, empowering you to feel confident advocating for your child with the professionals who can support your child.
It is technology shaped by lived experience, clinical insight and a belief that parents should feel informed, supported and heard at every stage of the journey.
At SenLife, we believe that every neurodivergent child (autism, ADHD, AuDHD…) deserves a support system that is as responsive, intelligent, and connected as they are unique.
“There must be a better way to help him…
…something that lets everyone understand what he’s going through.”
Meet the team
People behind SenLife
Jo Archer
CEO and cofounder
Background in media and sponsorship, with agency-side work for Continental Airlines, More Than and Honda. Parent governor with safeguarding remit and active in the neurodivergent community through family. Her commercial experience and lived experience shape SenLife’s approach.
Patrice Archer
COO and cofounder
Moved from investment banking and private equity into entrepreneurship. Has led Appy Ventures, a technology incubator with multiple spinouts and a successful exit in health and safety data. Leads strategy, product and investor engagement at SenLife.
Maritza Lubbe
Chief Medical Officer
Chartered Clinical Psychologist specialising in neurodiversity assessment and diagnosis across the lifespan, practising internationally across clinical, educational and neuropsychological fields. Leads clinical strategy and product development.
Zach Daniels
Chief Technology Officer
Senior full-stack engineer with 15 years of experience in secure, scalable technology, specialising in applied AI. His DevOps and cybersecurity expertise supports SenLife’s security posture and product development.
Industry expert advisors
Health, data and clinical expertise
Emma Hague
Health Tech entrepreneur
Entrepreneur and angel investor who founded and scaled a healthcare human-data analytics business focused on understanding and improving patient care. The business was acquired by IQVIA.
Kelly Hong
Pharma advisor
Strategic agency leader with deep healthcare marketing expertise. As Head of the Account Bank at Omnicom Health, she has led campaigns for Genentech, Pfizer, GSK and Amgen across HCP, patient and consumer audiences.
Peter Lane
EMEA pharma and health
Former senior leader at IQVIA and IMS Health, including Senior Vice President and General Manager for Africa, the Middle East and South Asia, and leader of the UK and Ireland healthcare business. Brings experience selling data, analytics and technology into pharma and health systems.
Dr Mark Brosnan
Clinical researcher
Professor of Psychology and Head of Department at the University of Bath; Founding Director of the Centre for Applied Autism Research. His work includes autism, cyberpsychology and participatory, neuroaffirmative design of digital tools co-created with autistic people and families.
