About
Our Vision
We imagine a world where neurodivergent children are understood, not just assessed; where families are empowered, not exhausted; and where technology serves as a true bridge between home, school, and clinical care.
SenLife exists to make invisible needs visible, to help families communicate better, and to ensure that no child falls through the cracks because of fragmented systems or misunderstood behaviours.
Built by Parents, for Parents
With leading clinicians, NHS innovation leaders, and SEN educators by our side.
SenLife was born from deep personal experience. Years ago, when our nephew – an autistic child with high support needs – was navigating life and care, we kept thinking:
“There must be a better way to help him… …something that lets everyone understand what he’s going through.”
We imagined tools that could translate a parent’s daily observations into something structured, meaningful, and shareable – tools that could support conversations with schools, clinicians, and support workers.
Back then, the technology just wasn’t ready. But we never let go of that vision. Through years of prototyping, hundreds of conversations, and many proof-of-concepts, we kept learning. And now, with advancements in AI, data structuring, and mobile tools, we’re finally able to build what we wished existed 15 years ago.
Working with
Who We Are
SenLife is made up of people who live this reality every day. We bring empathy, experience, and a fierce commitment to making life easier for families. Our team members:
- Are parents of neurodivergent children
- Are neurodivergent themselves
- Have worked for years in clinical psychology, education, social care, and tech innovation
Experienced Team
Jo Archer
CEO & Cofounder
Marketing + Events
Deep carer expertise
Patrice Archer
COO & Cofounder
13 years building tech, 1 exit
Banking → PE → Tech
Maritza Lubbe
Chief Medical Officer
Leading UK clinical psychologist in neurodevelopment
Zach Daniels
Chief Technology Officer
Senior full stack + AI DevOps + Cybersec
Industry Expert Advisors
Emma Hague
Exited HealthTech
Dan Mannix
NeuroTech & Finance
Louise Ryan
NHS GP Lead
Mehal Shah
SEN Academy Lead
Sir Robert Buckland
Ex Lord Chancellor
Our Experts
We’re fortunate to be guided by a phenomenal group of experts in:
- NHS digital and child development
- SEN education and school leadership
- Parent advocacy and government policy
- Clinical psychology and autism care
Every one of them has a personal or professional link to the world of autism and ADHD. They help ensure that SenLife is clinically sound, practically useful, and emotionally attuned.
Storm Copestake
ADHD Executive Functions coach and clinical hypnotherapist
With a focus on neurodiversity, Storm specialises in working with teens and adults who have ADHD and other related conditions.
Rachel Stock
Neurodiverse Parent coach
A passionate and empathetic Neurodiverse and Wellbeing coach with over 17 years of experience in guiding people to address challenges and meet their goals.
Georgie Palmer
BBC Broadcaster | Communications Skills Specialist | TEDx Speaker | Autism Ambassador
Our life has become a shadow of its former self, pretty much unrecognisable, since our daughter first presented with ASD over two years’ ago; our world has been turned upside down.
Amber Macintosh
ADHD Coach | Nutrition | Yoga
Amber is a coach with a holistic approach, combining nutrition support, mindset and lifestyle interventions to harness the potential of ADHD minds.
Vanessa Maugey
MSc, GMBPsS, FRSA Principal Coaching Psychologist
Vanessa is Principal Coaching Psychologist and an ADHD mentor working with adults who have diagnosed or suspected ADHD.
Sally Murtagh-Cox
Life coach and Addiction specialist
I am a qualified and certified Life Coach and Addiction Specialist. I also have ADHD myself and am a mum to 3 wonderfully neurodiverse girls.
Strategic Partnerships
We’re proud to work with leading organisations. These partnerships anchor our work in real-world impact and scalable systems change.
NHS-backed innovation programs – Piloting pathways to integrate SenLife into early assessment and family support.
Dogs for Autism – Collaborating to enrich training plans and behaviour data using structured family insights.
SEN schools and LA professionals – Exploring how data from home can streamline EHCP processes and improve communication with staff.
Why SenLife?
SenLife gives families a simple, credible, and supportive way to track, translate, and share their child’s experience. We make patterns clear, support collaborative conversations, and give parents the confidence to advocate for what matters. We know what it’s like:
- Attend a meeting where no one remembers what happened last time
- Write the same things in six different forms for six different services
- Worry that what’s happening at home is never fully seen by school - or vice versa